Maple Leads routes verified mortgage and real estate leads from live Facebook, Google and TikTok funnels straight to your CRM in under 50 ms — and prices every lead by its age, so the fastest teams win and nothing goes to waste.
Delivers instantly to the tools
your team already uses
How it works
Four steps, fully automated, measured in milliseconds.
Consumers raise their hand on high-converting Facebook, Google and TikTok funnels. Each lead enters Maple the second the form is submitted.
t = 0 s
Contact data is validated, consent and a TrustedForm certificate are attached, and duplicates from the last 30 days are blocked.
TCPA · TrustedForm
The lead enters the 9-tier ladder at Hot 1. Its price — and how many buyers may share it — is set by how many minutes old it is.
$110 → $10
Matching campaigns are ranked fairly and the lead is pushed to your CRM, webhook or inbox before a competitor has refreshed their page.
< 50 ms
Time-decay pricing
Lead value decays exponentially with response time, so our price does too. Drag the slider to age a lead and watch its tier, price and share cap change in real time.
Lead age
Current tier
Price per lead
Buyers allowed
Time axis is compressed so the 15-minute Hot windows stay visible. Prices are the standard ladder; your price is locked at the moment a lead is routed to you.
Why speed is the product
Mortgage and real estate shoppers submit more than one form and talk to whoever calls first. Response time is the single biggest lever on conversion — so we built pricing around it.
Likelihood of qualifying a lead
Leads called within 5 minutes are about 21 times more likely to qualify than leads called after 30 minutes.
Verticals
Buy the exact intent you work best — from FHA purchase to DSCR investors, first-time buyers to expired listings.
Loan officers, mortgage brokers, lenders
Borrowers actively shopping for a loan — purchase, refinance, equity and specialty programs.
Filter by loan amount, credit band, property type, timeline, state and ZIP.
Realtors, teams, brokerages
Homeowners and home shoppers ready to talk to an agent about buying, selling or investing.
Filter by price range, timeline, pre-approval, property type, state and ZIP.
Product
One portal for targeting, budget, delivery, returns and compliance — built for loan officers, brokers, realtors and the teams behind them.
Filter by vertical, lead type, state, ZIP and attributes like loan amount, credit and timeline. Opt into the tiers you want, cap spend daily or monthly, and schedule delivery to your office hours.
Fund once, buy as leads arrive. Auto-recharge tops you up below a threshold so campaigns never stall mid-day.
Signed webhooks in JSON, form or XML to Zapier, GoHighLevel, Salesforce, HubSpot, Follow Up Boss, Pipedrive — plus email alerts.
Need volume now? Browse aged inventory in real time and buy on demand at the current tier price, with share counts shown up front.
Disconnected or wrong number, fake info, duplicate, never requested contact — return it within 48 hours for a wallet credit.
TCPA consent language, timestamp, IP and a TrustedForm certificate are captured and stored with each lead.
A consumer who submits again within 30 days is flagged as a duplicate and never resold — so you don't pay twice for the same person.
Invite loan officers and agents as owners, admins or members, sharing one wallet and one set of campaigns.
Watch leads land, spend accrue and deliveries succeed as they happen — with lead age, tier and delivery status on every row.
Product previews are illustrative.
From buyers
“We used to buy leads that were already an hour old by the time they hit our dialer. Now our Hot 1 campaign lands in the CRM while the borrower is still on the confirmation page, and our contact rate shows it.”
“The decay pricing is the first model that actually matches how we work. My agents take Hot leads during the day, and overnight we scoop discounted Cold inventory for our nurture sequences.”
“Setup took ten minutes: one campaign, one webhook into Follow Up Boss, auto-recharge on. The 48-hour return window means I'm never paying for a disconnected number.”
Representative buyer personas; quotes reflect typical customer feedback.
Pricing
No subscription, no setup fee, no minimums. Fund a prepaid wallet and buy only what your campaigns match.
$65–$110
per lead · 1–3 buyers (Hot 1 exclusive)
$35–$55
per lead · up to 3 buyers
$10–$20
per lead · up to 5 buyers
Bad number? Return it within 48 hours for a wallet credit.
Start buying leadsBoth, depending on age. Hot 1 leads (the first 15 minutes) are exclusive: one buyer only. From 15 to 30 minutes a lead can go to 2 buyers, then up to 3 while it's Hot or Warm, up to 5 once it turns Cold, and after 24 hours it becomes discounted Aged inventory. You always see how many buyers already have a lead, and you opt in only to the tiers you want.
Open a return from the lead in your portal within 48 hours of purchase. Disconnected or wrong numbers, fake or incomplete contact details, duplicates of a lead you already bought and consumers who never requested contact are all valid reasons. Approved returns are credited straight back to your wallet.
Leads are matched and routed in under 50 milliseconds of arriving from the ad funnel, and pushed to your CRM or webhook immediately after. In practice a consumer who just submitted a form appears in your CRM within seconds — while they are still on their phone.
Any system that accepts a webhook. Deliveries are signed (HMAC-SHA256) and can be sent as JSON, form-encoded or XML, which covers Zapier, GoHighLevel, Salesforce, HubSpot, Follow Up Boss, Pipedrive and most dialers. You can also get instant email alerts and work leads directly in the portal.
No contract, no subscription and no setup fee. You fund a prepaid wallet with whatever amount you like and pay only for leads you receive. Daily and monthly caps on every campaign keep spend exactly where you want it.
Every lead is captured with the consumer's express written consent. We store the consent language, timestamp, IP address and a TrustedForm certificate with each lead, and you can view or download that record from the lead detail page. You remain responsible for honoring do-not-call rules and contact-time restrictions in your outreach.
Leads are paid from your prepaid wallet at the moment they are routed to you, at the price of the tier the lead is in at that instant. Turn on auto-recharge to top up automatically when your balance drops below a threshold, so campaigns never pause during a busy hour.
Yes. Campaigns filter by vertical, lead type, state, ZIP code and lead attributes such as loan amount, credit band and timeline. You choose which price tiers to buy, set daily and monthly caps, and set a delivery schedule so leads only arrive when your team can call them.
Create an account, fund your wallet and switch on a campaign. Your first lead can land in your CRM within minutes.
No subscription · No setup fee · Pay only for leads you receive